Articles, ideas and initiatives to help improve member retention in the health club industry.
Our aim is to help people to be fitter and healthier. To achieve this, we work with fitness clubs to get your members to stick around longer.
All the details are on the Let's Move microsite, but here's what you should be doing in the 2 weeks running up to the challenge to ensure you get everyone involved:
How important are Personal Trainers (PTs) in determining member experience and retention?
Most new members will have some interaction with a personal trainer and that experience will play a critical role in defining their early impression of the gym. This is why inductions are so important for new gym goers.
The overall aim of #LetsMoveForABetterWorld is to get more people moving, promote activity, and make the world a better and healthier place. It’s a great way to encourage your members to move more, and to bring their friends down to contribute to your club’s moves. Taking part will also raise the profile of your club in your community, boost your social media presence, motivate your staff, and what’s more, you could win some very cool prizes!
Full details are on the Let'sMove microsite, but read on for a quick summary as to how you should be preparing right now…
The 2016 edition of Technogym’s #LetsMoveForABetterWorld Global Challenge is coming next month, and if your facility uses the mywellness cloud, you need to take part. If not there’s still some top tips and lessons in these posts, so please keep reading…
Please note, if your club is on the mywellness cloud, but not licensed for the Challenge app, go ahead and register, you’ll get to join and try out challenge while Let’s Move is on.
We’re going to follow this post up with 3 articles on getting the most from Let’s Move…
We hope you’re having the best January ever, getting lots of new (and returning) members into healthier and fitter lifestyles, and growing your membership base too. You’re hitting the numbers now, but can you get a barometer reading on how long your January joiners will stick around for?
Of course, if you’re following all the retention advice, each and every new member will be having a welcome session (induction), at least 4 interactions in the first month, welcome messages and follow-ups, and attending a class. Everyone follows your member journey to the letter, right?
We’re often asked what’s happening in the fitness industry, for advice and recommendations outside of the relatively narrow field of member retention. The best way is to attend all the fitness networking events that you can, read print publications such as Health Club Management, Workout, FitPro, and keep an eye on any relevant blogs and online sources. But if you want a concentrated fix of the state of the market right now, check out Ray Algar’s latest report on the Health Club Industry Mid-Market.
January rolls round again, and the gym campaigns start with banners, flyers, emails, and text messages. The airwaves are buzzing with the same old hackneyed offers of no join fee, join for £1, half price first month, first month free, all during the busiest month of the year. But could you make more money in the short and long term by breaking the mould and charging more?
Any other industry would double the joining/start-up fee in their busiest month, check out the handy “when’s school half-term” service provided by a well-known family holiday provider below. We’re not saying it’s morally right, but they know when people want to visit, and they make the most of it.
Here's the third guest article from Colin Scott, BDM at 222 Sports Ltd, the developers of SWIMTAG. Click here to read the series.
In my last blog post, I talked about how challenges help to motivate swimmers. The reason that they are so useful is that they can be inclusive. If you challenge everyone to Swim the Channel over a couple of months, you’ll get one or two who’ll race ahead and try and be the first to finish… but for most it’s about a sense of personal achievement. Not everyone enters the London Marathon with the aim of winning, for some just finishing is a challenge in itself.
For others though, it’s a chance to compare and compete, a chance to get under 3 hours, or to get into the top 20%. They want to measure themselves against the general population.
A review of the Proinsight video from the recent GGFit Stick Around Seminar... If you missed it, treat your eyes and ears to 1 minute 20 seconds of why you should employ a professional mystery shopping organisation to improve your sales processes.
So many presenters stand up and "run VT" these days, I worry that the art of presentation is dying out. However, David simply used this as a snappy introduction to Proinsight, so that he could then deliver some good educational content about mystery shopping, consumer research, and benchmarking.
You can find out more about the Sales Benchmark Report here.
All our delegates learnt a lot from Dave Hopkins of Proinsight at the GGFit Client Seminar last month. One of the great takeaways was Proinsight’s Sales Benchmark Report. You can find out more on Proinsight’s website, but here’s a couple of the key pages and metrics from the report:
Face 2 Face
The flow of a mystery shop starts well in the leisure industry, with 88% offering a positive welcome. But this is followed by a constant decline down to asking the member to join, and follow up.
On the "Technical" sales process, "data capture" has improved slightly in 2015, and "follow-up" shows the biggest step-up (although it previously scored below 20%).
