Three Quick Retention Tips for ClubRight customers

In the same way that low-cost gyms have transformed the health club marketplace, solutions like ClubRight are helping to modernise the way fitness businesses are run. With their “built for gym owners by gym owners” mantra, we’ve been fans of their under-complicated approach, and ability to adapt to a club’s way of working, rather than the club having to change their operations to fit the software.

More developments are on the way from ClubRight, particularly in the member engagement space. In the meantime, here’s three simple ways you can monitor and improve your member retention with the ClubRight system.

January Gym-bashing backlash!

Liz Terry of Leisure Media has called for the annual gym-bashing to stop. With the rise of social media, constant content and fake news, there seem to be more stories of how evil the fitness industry is, with everyone from the Guardian to the Sunday Times saying how people should do without the gym.

The January rush story is never going to go away, but it’s worth talking about what we can do to combat this bad press. Here’s what we do when talking to friends and family, or taking the battle online…

• Debunking the myth that everybody joins in January, and is ‘gone’ by March

How do you get people to use the system?

Any system is only as good as the people using it. Data is critical (rubbish in = rubbish out), but the key to success for any system is the operators or users of the system. Here’s how you get people to use a system.

Many systems are purchased as a management decision without need for the users buy-in. A key part of the successful implementation is therefore selling it to the staff who will be operating the system. This is a big part of what I’ve done for a lot of my working life, from banking systems to exercise management systems.

3Rs Mini Masterclass : The Cornerstones of Retention

Guy Griffiths takes us through one of the the cornerstones of retention, the exercise programme review, how clubs over-promise and under-deliver.







Find out more by booking your tickets to Retention Retention Retention at the Oxfordshire on 9th October, here: www.ggfit.com/rrr

3Rs Meet the Speakers live from ukactive

This week, we streamed live from ukactive with our planning session for the Retention Retention Retention conference.

l-r: Adam Whitchurch (CustomerClever), Paul Roberts (MyCustomerLens), Steve Davies (ukactive), Alina Cooper (FitLinks) and Guy Griffiths (GGFit)

Introduction in person to the speakers from the 3Rs. Find out more and book your tickets at www.ggfit.com/rrr

3Rs Mini Masterclass : Staff Retention

Alina Cooper of FitLinks joins us once again to preview more of her talk at the 3Rs, explaining how improving staff retention will improve member retention.

Alina takes 8 minutes to tell us her 8 top tips for staff retention.

Find out the whole story, and ask Alina your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini Masterclass : Customer Feedback

Paul Roberts from MyCustomerLens takes us through the Why, How, and What of Member Feedback, with 5 top tips for collecting and using feedback to improve your member retention



Meet Paul to hear his full presentation and get involved at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini-Masterclass : Dreams & Fears, Promises & Lies

Guy Griffiths of GGFit talks about new gym member's dreams and fears, and the promises and lies that clubs tell them.



In this bumper 10 minute clip Guy talks about the Seven Habits of Highly Effective Exercisers, and how thinking from a member point, and finding out about dreams and fears will help to define a simple, effective member journey.

Find out the whole story, and ask Guy your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini-Masterclass : Onboarding New Staff

Alina Cooper of FitLinks returns to preview more of her talk at the 3Rs: Onboarding New Staff at your health-club or gym



Alina takes 6 minutes to tell us how and why you should improve your candidate experience and streamline your recruitment process.

Find out the whole story, and ask Alina your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini Masterclass : How to Attract Top Talent

Alina Cooper of FitLinks previews part of her talk at the 3Rs: How to attract top talent for your health-club or gym.



In this 7 minute episode Alina talks about how to mimic big businesses to attract top talent, build a great culture, and use social media to get the best staff for your club.

Find out the whole story, and ask Alina your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr