Saturday, 31 January 2009

Facebook as a business tool

Facebook is banned in several organisations I know. However, facebook can be a great tool for improving your focus at work and being more productive.

A few (very few) of my friends aren’t on facebook, mainly because they say they don’t have time. There were 22 million people on facebook in the UK at the end of 2008, and 54% of them are over 35 years old. The way I use facebook means that I fear some of those friends may soon start to lose out. Here’s how to use facebook to be more productive…

The key is to manage your notification settings. Only set notifications for things that are really important to you. This is where you find it:

Most of the personal e-mails I get each day are created by me. No, I don’t e-mail myself, what I mean is that I e-mail different groups of friends about meeting up for a beer, dinner, game of golf, holiday, party, etc, and then they reply. When I initiate the message through facebook, they reply through facebook.
When I want to see who has replied, I open facebook. I no longer get e-mails every time someone pokes me, tags me, sends me a beer, or bites my zombie.

There is no doubt that facebook can eat up hours of time (as the internet in general can) and if that is a problem, then you probably need help defining what’s important in your life (or at work). LinkedIn is seen as being more of a business tool, and is therefore more accepted in work, but it can also fill up your inbox if you don’t manage the settings correctly.

Facebook is a great tool, particularly when is it used as a tool, rather than it using you like one.

Toby Beresford explains this in a different way

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