Thursday, 5 February 2009

Gyms using technology – for new members

Some of my local gyms are starting to embrace technology in the quest for new members. Phone calls, e-mails and even a few text messages have been coming over the networks trying to persuade me to join up for 2009.

Most impressive is David Lloyd, who on top of a couple of nice personal phone calls and e-mails, have texted me about once a week since I filled in an online form back in December for a 12 day free pass. Unfortunately, the free pass was not forthcoming (the offer had already expired, and seems to change daily), so I’ll probably be texting STOP DLL soon.

LA Fitness (was Dragons) has called and e-mailed a couple of times, again in response to an online form, but when I did visit, I was shocked by how incredibly rude the staff were, confirming what I’d heard from friends and neighbours.

Also texting and calling is Movers & Shapers, a brand new powerplate/fitbug concept gym, who have been trying to persuade my wife to join since she had a trial session in December.

Although I’ve not visited since at least September, the Laboratory have finally done something with my e-mail address, and sent me an e-mail detailing their New Year offers.

At the end of the day, although they've not contacted me once lately, I’m happy going to Park Road Pools, and will be even happier when they start to e-mail or text the results of my workout post visit or at the end of each month. They have the technology, but don’t know how to use it… yet.

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