Monday, 23 September 2013

Stick Around

The health-club member retention battle continues, but there is a light in the darkness... I'm really pleased to announce that my new book, Stick Around is available to buy from It brings together everything that I've learnt and shared with all the clubs I've worked with over the last 5 years. 

The book sets out the three cornerstones of good member retention: people, communication and systems. It has proven techniques to increase and improve member interaction within your club. You will find out how to communicate better with members outside your club. It also describes how to build a retention system, as well as how to best use more complex retention and exercise management systems.

The first half of the book runs through the member journey from start to finish. Each stage is accompanied by easy to understand diagrams and flowcharts, as well as real-life examples and case-studies to illustrate the key points. Part two explains the people, communication and system processes in more detail.

Summaries and checklists for each chapter, along with message, survey and report examples provide an invaluable resource
to anyone involved in the running of a health-club, or working on day-to-day operations. The book is used as a training manual and reference for all gym or health-club staff.

Health Club Management magazine ran a series of articles based on the journey chapters from the book which you can read here.

If you’re at Leisure Industry Week this week and would like to get your hands on a first edition then please get in touch via a comment below. Alternatively you can buy a copy here or download a preview of the first two chapters from

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