Tuesday, 9 December 2014

They don't want an induction

Part of the GGFaqs series, handling objections from new members who've just signed up...

A new member says they've been going to the gym for ever, and don't want to do an induction. We can't make them, but we know people stay longer if they've had an induction...

Yes, in general members who have a getting started session stay longer, and if you want to be very honest with the new member, you could start by telling them that (after all, they don't want to leave yet, they just joined!)
  • Don't call it an induction
  • Ask them how long they'd like it to take
  • Have a chat about what gym equipment they like (and what they don't)
  • Ask if there's anything they don't recognise
  • Talk about their exercise goals
  • Ask them again next week

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