MyWellness Challenge - November - Team Running

Nearly November, let's get your members running again. It's cold outside, but show your members the benefits of using apps like Strava, MapMyFitness, RunKeeper, etc to track their movement outside the club, and you'll get all your members more active outside the club as well as filling up those treadmills!

Making this challenge team based could mix things up a bit... just make sure that the instructor who takes the running club out each week is limited on the number of members in their team, otherwise they'll "run away with it".

Stick Around Seminar - 10th November 2015 - Get your tickets here...

Member retention is not a secret. We all know what to do - engage and interact with members as much as possible... it's not rocket science. But so many clubs are still failing to keep members, and it's not down to competition or the economy, but basic member communication, and effective measurement of those communications.

How clubs need to be making better use of sms, email and letters (The Fitness Network)

Here's a transcript of my interview with Dan Holt of the Fitness Network (an excellent B2B resource of articles, advice and information for fitness businesses)

Intro:

With a background in IT systems, marketing and data analysis, Guy Griffiths is regarded as one of the industry’s leading experts in maximising retention rates for health clubs through data mining/processes and targeted communications. We met with Guy to learn how clubs could make use of SMS, email and letters to enhance their member engagement and reduce levels of attrition.

Keep them coming back for more Programme Reviews

Hairdressers do it, dentists do it, and the National Blood Service do it… SMS text reminders that your appointment is due. It’s important that customers show up for appointments, and keep coming back for more.

Many of these organisations don’t have huge IT budgets or high-tech systems, but they recognise the importance of keeping clients engaged. If you’re running a gym or health-club, sending a SMS or email out to members to remind them that their programme review is due is a simple but highly effective way to keep them coming back for more. The message itself doesn't improve retention, but if you deliver a highly motivating programme review, you’ll keep the member regular for another 3-6 months at least.