Friday, 16 September 2016

ThinkDigital Event in Barnsley #DigitalRetention

A big thank you to eGym and Club Manager Central for inviting me to talk at their Think Digital event earlier this week in Barnsley.

A good turnout of delegates included health clubs and gyms in the private and public sectors, as well as a handful of industry consultants and press. Most were looking to learn more about digital retention, mixed in with some fun and competition around the Tyke Karting track in the afternoon. The mix of educational streams and demos, and the linkage between sessions received great feedback from delegates.

I presented an educational session on data driven member retention.
This focused on how to define the data clubs need, setting KPIs, and then taking action (digital and traditional) to improve your member retention. You can review the prezi here. Congratulations to Donald Sweeting from aUK who won the interactive digital quiz, I hope you enjoy the book!

Club Manager and eGym showed a simple but effective integration between their systems which provides club staff with the perfect excuses to interact more with their members, something that everyone in the room agreed is needed to improve the fitness industry. The eGym trainer app demonstrated how staff can easily identify and deliver more motivation to members through interactions, and through the trophy feature directly in the fitness app. The app allows users to collect points, progress through levels (wood, bronze, silver, gold, etc), and work on their biological age, potentially a great motivator and discussion point!

After a delicious lunch and more demos and networking opportunities, the fun took over as we took to the go-karts. eGym’s natural drive and competitiveness came shining through as Jochen Michaelis won the karting, and Andrew Bagnell logged a new lap record of 30.644 seconds.

Guy Griffiths

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