Why you should come to the next Sales & Retention Convention on 15th Nov

Spoiler alert: this article previews content for the forthcoming Sales & Retention Convention. If you’ve already booked your tickets, and like suspense, please move along. If not, read this and make your decision at the end…

There are massive benefits to linking your sales and retention processes. Primarily, your members will benefit, as they’ll stick around longer and get fitter and healthier. But this will also help your club’s bottom line, with more sales and better retention.


As with previous conventions, the presenters are experts in their fields, but will show you in simple terms how to improve your business. Both Dave Reeves and Guy Griffiths present easy to understand ideas, which are straightforward to implement back at your club.

This November, following feedback from previous events, the focus for the convention is on how digital sales and retention methods should be balanced with traditional systems.

You’ll find out how to get more leads online, and how to qualify online leads to ensure they are good quality. As well as online (and offline) lead generation, you’ll learn how to get more referrals through in-reach.

If retaining more members is your aim, you’ll be interested in which communication channels are most effective at keeping members motivated. You’ll also find out how to mix up social media with traditional channels like email, SMS, and even post to help your members to stick around. You’ll hear how member surveys can increase interaction, as well as measure performance and help you to improve all your sales and retention processes.

Finally, our guest speakers from Feefo will teach you about managing and leveraging online reviews and social trust.

There will be plenty of case studies and examples that you can take back with you and use at your club to improve your sales and retention in 2017. And you'll get lots of chances to network with other delegates to share ideas and best practice. So don’t delay, book your tickets today!



The Sales and Retention Convention takes place at the Warwickshire Golf & Country Club on Tuesday 15th November 2016, from 09:30 – 16:00.