Monday, 30 January 2017

Four Weeks to Quit Quitting (Intro)

Quitting smoking is relatively hard. To keep on smoking is easy (but expensive and bad for your health).
Conversely, quitting the gym is easy. Sticking at it can be hard (and expensive), but it’s good for your health. It’s especially difficult for new members.

This year, we want to help your new members to stop quitting, and stick around as long as possible. We’ve got 8 quick tips to stop your members quitting this February. Each will take 30 seconds to read, will give you a simple KPI (Key Performance Indicator) and some actions that you can take straight away.

January is traditionally the month for high health club memberships sales. Clubs sign up most new members, shaping the business and cashflow for the rest of the year. But February is the month when it can all start to go wrong, if you don’t ensure all your new members are engaged.

We’re going to run through engagement processes for all members, not just January joiners, although they will be our focus. Also, these tips are not just for February, but now’s a good time to start. If you don’t do it now, when will you?

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