GDPR: one year later – have you filtered out the negative vibes?

It’s one year since the General Data Protection Regulation came into being, and the world doesn’t feel very different from a communication point of view. In the fitness industry, clubs are communicating less with members, and Net Promoter Scores have increased, as many detractors will have opted out of communications.

If you made the mistake of asking your members to opt-in, you may have created a culture of only listening to positive feedback. You’ll likely only be asking your ‘raving fans’ what they think, and getting a false NPS boost.

Positive feedback is fine;

mywellness - challenges for June 2019

Members of the GGFit mywellness Challenge Club received this content earlier this week. If you would like regular challenge ideas, a 12-month planner template and example, plus lots of other free content, sign up at ggfit.com/challenge.

Burnie Summers

Burnie (calorie) challenges are always popular; they appeal to a lot of members, and educate too - showing members how many calories they burn on their average workout…

Data Capture and Follow-up need more improvement - Proinsight Benchmark Report 2019

It’s great to read Proinsight’s latest benchmark report… always eagerly anticipated, and packed full of insights that help us to understand how we can improve sales and retention in the fitness industry.

to get your copy of the report, click here

This year, Proinsight have partnered with our friends at MyCustomerLens; a great introduction at Elevate 2018, even if I do say so myself. This cooperation allows for even more critical feedback analysis.

The scores make interesting reading, but like mystery shopping reports, it’s what’s written between the lines that is most relevant for operators.

The first key takeaway is on the face 2 face score (62%),

Making a Success of Your Business - the Role of Technology (Elevate Seminar)

Here's a clip of Guy's 10 minute presentation from the Elevate Conference on 8th May 2019.

How to make technology a success in the fitness industry
1. Start with WHY (proof and evidence that tech can engage staff and members)

Places Locker App (powered by Technogym mywellness cloud) increases visit frequency by over 50%

Study of over 2.4 million visits across a six month period evidence the power of digital solutions

Places Leisure launched the Places Locker app in 2017 – created in partnership with Technogym and powered by mywellness cloud with the mission of creating active places and healthy people with a focus on improved engagement within their 96 centres with gyms.

The Places Locker app allows member to track gym activity, follow guided exercises and designed workouts, track outdoor activity using apps and wearables such as MapMyFitness, Strava, Polar, FitBit, access and book class bookings and access fitness challenges. The members also benefit from a more personalised service from instructors since the insight allows instructors to interact meaningfully and relevantly with each customer.