How to make technology a success in the fitness industry
1. Start with WHY (proof and evidence that tech can engage staff and members)
2. Show the WHAT's in it for me (WIIFM) for staff and members
3. Only then move onto HOW it works, using the features for the benefits that you need, not the extra features that you've been sold.
This presentation was delivered by Guy Griffiths prior to the panel debate with Ben Stancombe of Parkwood Leisure and Steve Watts of eActiv Health Lounge and ALS.
You can view the whole Prezi including Ben and Steve's slides here:
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