Thursday, 21 May 2015

The Retention Convention – Key points from the day

Another big thank you to Paul Bedford for bringing everyone together for the Retention Convention last week. It was great to see so many attendees in Birmingham, and to have the event live streamed to hundreds more delegates around the world. We’ll update a link here for attendees to review the presentations once they’re published. 

The flow of the 4 presentations worked really well (almost like we planned it!) Robin Gargrave did a super job introducing the speakers and directing the Q&A panel. Here are our key takeaways from the other speakers:

Rob Gregory: there is always a risk vs reward when trying to retain members. However, unless you try something, you’ll never be able to gauge the success. Take action – try new things and adapt if needed.
Melvyn Hillsdon: Enjoyment is a bigger factor than results (e.g. weight loss) in retention. Members who enjoy visiting the club will stay longer. Class attendees tend to stay longer too, and members who take 4+ PT sessions or no PT sessions stay longer than those who take 1-3 PT sessions only.
Paul Bedford: Put the customer at the centre of your club when building your retention strategy.
Guy Griffiths: Being more ethical will help your retention – more detail here.
Online and offline feedback following the event has been amazing, and LinkedIn has been awash with connection requests. Please feel free to leave a comment below with your takeaways from the day, or send me a connection mentioning The Retention Convention.

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