mywellness challenge club: Love Group-X

Getting new (and existing or returning) members into the habit of visiting fitness classes is a great idea for February. There may be a few members who attend classes daily, but spot prizes, or a prize draw entry for everyone who does well can boost participation.

Be aware that this challenge only works if your members book classes through the mywellness app. If you use your front of house system instead, then you’ll have to re-think this one.

Retention Bootcamp for Independent Operators

Join Guy Griffiths, founder of GGfit for a one-day Retention Bootcamp to build on your sales successes from the new year rush!

Taking place on Thursday 27th February 2020 at The Village Hotel Basingstoke, RG21 4EQ. Registration and welcome coffees from 9:30 with an anticipated finish time of 4pm. There are only 16 places available, and tickets are going fast!

click here to book now

mywellness challenge club: Hi-Five Challenge Series

The Hi-Five series of challenges is designed to get your new members into the habit of joining and enjoying challenges. But existing members can join too.

It's a series of 5 challenges, where you must complete the first to join the second, and so on. You use mywellness groups to automatically invite members, so the challenges are otherwise hidden from view. The 'prize' for each challenge is entry to the next challenge, but if you have the budget to buy prizes for completion of all five challenges, a branded t-shirt would be a good idea.

New Member Challenges - Gym Owner Monthly Article

Gym challenges are a great way of boosting member engagement, giving members something to aim for and a sense of achievement, and giving instructors a (much needed) excuse to talk to members.

However, many fitness challenges are too challenging. They only motivate the kind of people who are already motivated. You don’t need to work hard for these members, it’s the quieter ones, or new members that need the boost. As fitness professionals we think it’s our job to push all members to the limit, but that will put many off (see my October 19 Gym Owner Monthly article about onboarding). You need to aim low to motivate the members that need it. 

Simple, Inclusive and Varied

The best challenges are simple, inclusive and varied. Sometimes, it’s worth dropping the word challenge, as this itself puts off some members. Events that allow you to “Donate your moves”, or “Join the 5% club” can be more appealing to the masses. Getting new members into the habit of joining challenges is a great way to build a connection.

mywellness challenge club: New Year Calorie Burner

If you already ran a calorie burner (pre-tox) in December, you might want to try something more varied for January, such as count of workouts. However, this is an old favourite, and always does well for all members, whether new or experienced.

Set a relatively easy target, and plenty of time to complete. You want lots of members to take part in the first challenge of the year, to get them in the habit, and get a massive total of calories burned across the whole club for the end of challenge announcement!