Friday, 10 March 2017

The Sales & Retention Convention – Spring 2017 edition

We’re excited to announce the final line up and agenda for the next Sales & Retention Convention, which is happening on Tuesday 25th April at the Warwickshire Golf and Country Club.

As with previous events, we will be linking sales and retention processes, and giving you all the tools you need to maximise the membership in your club or clubs. This time around, we’ll be joined by experts in their fields, Jenni McFaull and David Hopkins who will present some fascinating statistics on prospects and mystery visitors. The full agenda is as follows:

The Tour (Dave Reeves)

Show off your facilities, engage your prospects and the key to successful tours.

  • Centre presentation
  • Selling your membership benefits
  • Matching facilities to your prospects’ needs

Managing Prospect Data & Processes (Jenni McFaull)

Understanding sales conversions and industry standards (data from over 2,000 clubs globally).

  • Call ratios to conversions
  • Time from initial contact to sale
  • Conversion stats for different contact methods

Closing More Sales (Dave Reeves)

Why some prospects don’t sign up. What can you do to help them?

  • Overcoming objections
  • The hidden motive
  • Presenting price options with confidence

Keeping Active Members Active (GG)

The most successful ways of keeping your members visiting regularly.

  • Key interactions to keep members coming back for more
  • How to get more members into group exercise
  • Running engaging fitness challenges

Mystery Shopping Benchmarking (David Hopkins)

Key insights from shopping and joining 600+ leisure facilities.

  • Comparing leisure with other industries
  • Where is the fitness industry improving, and what else needs to be done?
  • Benchmarking member journeys

Re-engaging Absent Members (GG)

Adopting a zero-tolerance approach to absentees

  • Segmenting absentees (so you don’t contact sleepers)
  • Communication methods – the best ways to get absentees back
  • Measuring effectiveness 

Please click here for more information, and to book tickets.

No comments: