To round up the Four Weeks to Quit Quitting series of articles, here's a summary of all 8 tips. Our goal with these posts is to help your members to stick around for longer, and reduce drop-out of new gym joiners, not just in January and February, but throughout the year.
Click on any title to read the full article.
How many new members joined the new member challenge, and how many completed it?
What percentage of new members made 4+ visits in their first 30 days. How are you helping those who made less than 4, and what happened to those who made 0 visits?
What percentage of new members had an induction? Do those who didn’t have a welcome session want one now?
What percentage of new members have attended a class? Why didn’t the others? Can you persuade them to do at least one class?
How many referrals do you have from your new members? What channel worked best for referrals, and can you get more. Referrals = More engaged members
Ask for, measure, and respond to feedback.
How many visits did your members make in their second month. Add motivation where needed!
Some new members will have left already. Why?
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