Friday, 28 October 2011

Second Chance Sales - Non-Member Contact pt2

This is part 2 of a series of 3 articles looking at contacting members outside your club.

Your prospect list is a ready-made database of people who were interested in your club, and almost joined.  They showed an interest, but gave you an orange light.  You need to try to turn that into a green or a red light.

Friday, 21 October 2011

Make Easy Sales - Non-Member Contact pt1

In this short series of 3 articles, we're going to look at contacting members outside your club - this focuses more on member sales than retention, but is driven by work we've been doing on member churn, and processes that can positively affect churn.

There are only a handful of clubs in the UK who currently have a waiting list for new members.  Most are working incredibly hard to bring in new prospects and trying to sign-up members with offers and promotions, and community and corporate outreach.

However, there are easier ways for you to bring in more new members.