Friday, 16 August 2019

mywellness challenge club - Rugby World Cup Challenge

The Rugby World Cup (RWC) is a good excuse to run a long team challenge. This challenge can get a little complicated, so it’s up to you how far you go with this at your club.

(We're running this for a few clients; if you'd like us to set-up and manage it for you on your mywellness system(s), please email

The basic premise is for members to join a RWC team, and then collect the most MOVEs. Some teams will have more members, so take average MOVEs per member per team.

Monday, 12 August 2019

Why do we still try to get new gym members to swim?

Does your new member process still include reference to swimming? 

(Don’t have a pool? Don’t skip this article, there’s still valuable content, just read down to paragraph 3…)

Many clubs still go overboard trying to get new members to use their pool, selling the benefits on joining, and mentioning it in new member email comms. Sure, the pool has a big cost overhead, but convincing new gym members to swim is a waste of breath or email content 99% of the time. Swimmers do tend to stay longer, but persuading gym users to swim is a thankless task*.

Swimming in Zambia (

Friday, 2 August 2019

Why gym rejoiners need an induction

Have you been a member before? The question to a new joiner seems so innocent, but it is potentially opening up a big loophole* to dodge out of one of the cornerstones of member retention…

A couple of new clients this year, when asked about their new member induction** rate quoted “around 80%” (a figure based on feeling, rather than data). They go on, “and we’ll be hard pushed to do any better, because the other 20% are re-joiners”.

Why don’t re-joiners get an induction, we ask? “They already had one”.
This opens up so many questions… When was their last induction (last year, 10 years ago)? How was it? Did they really have one (can you prove it)? And so on.