Friday, 31 January 2014

The 80:20 principle of gyms

The Pareto Principle, or 80:20 rule, can be applied to a lot of life and business situations, and it's a great lens through which to look at health clubs…

The principle is most easily explained with a few examples. You wear around 20% of your clothes around 80% of the time. You spend 80% of your social time with 20% of your friends. And in business, 80% of your revenue often comes from 20% of your clients. The split is not always 80:20, it can be 70:30, but is sometimes 90:10 or more extreme. For this post, we’ll stick to the 80:20 split for simplicity.

Friday, 24 January 2014

A Different Class for new beginners?

It's widely acknowledged that classes and group exercise help to engage members more and therefore improve member retention. But how many extra classes do you put on in the busy new member periods of January/February or September?

Hopefully, you know how many of your new members are completely new to exercise, and can adjust or balance the class timetable accordingly. Classes like Spin, HIIT, Tabata, or ViPR are all very exciting for the industry, and for the experienced gym bunny. But

Friday, 17 January 2014

New Fitness Class to take UK by storm

New Year’s resolutioners are flocking to gyms as usual this January, but in 2014 there’s a new class designed to motivate more members to lose weight.

The “Twerkout” is a full body exercise class, based around moves made popular at the 2013 MTV Video Music Awards. It’s a great class for beginners and experienced exercisers and focuses on bums, legs and core strength.