Friday, 18 October 2019

Keeping people engaged - eGym article in CIMSPA magazine

Pleased to see some of our research featured in CIMSPA members magazine this month.

A study conducted by an experienced independent retention specialist has highlighted the significant positive impact the eGym training solution has on member usage and member retention.

Monday, 7 October 2019

Onboarding - Leave No Member Behind (Gym Owner Monthly Article Oct 2019)

On-boarding is the most important part of the member journey. If you get it right, your members will stick around longer, saving you time and effort chasing absentees or dealing with cancellations. Although only around 10% of your members will be new at any point in time, it's worth putting in up to 50% of your effort into on-boarding. Try to leave no member behind.

Think about your new members’ first experience. What standards do you have in place to ensure the joining experience is excellent, and how do you measure success? Simple things like a welcome message can give you early engagement insights. A welcome session [aka induction] will help retention. Other good examples of first experiences might include a first group exercise class, body composition analysis, new member challenge, myzone workout, or PT session. Choose 2 or 3 key actions that you will try to get every new member to experience, and then measure engagement.

Click the image below to read the whole article on Gym Owner Monthly...

Friday, 4 October 2019

eGym Roadshows – insightful education workshops across the UK

It was a pleasure to be involved in the eGym insights roadshows in September 2019. We met with eGym clients, prospects and partners up and down the country, and had some great discussions and debates. While the brief was to deliver educational content to “activate your gym for success” we learnt a lot from the delegates too, and from our fellow presenters, of course.

Kerstin Obenauer (eGym Country Director UK) opened each event with introductions and a request for delegates wants and needs for the day. Nearly all attendees were looking for ideas and experience around sales and retention, and of course, several were keen to hear of the latest eGym developments.

Thursday, 19 September 2019

mywellness challenge club - Row the Atlantic/Channel

Obviously, there's a big difference, but the aim is to get as many of your members to aim for a target and row that distance as a club/chain. This is not about competing, but all members and staff coming together as a team to achieve a common goal; the distance. With Sarah Thomas just swimming the Channel 4 times non-stop, this is a good current news story.

October Rowing Challenge

The Atlantic is 4,263km, the English Channel is 34km. Pick Australia to New Zealand, or Sydney to Hobart, Liverpool to Dublin, or any other local strait, and have all your members contribute to the target.

Friday, 16 August 2019

mywellness challenge club - Rugby World Cup Challenge

The Rugby World Cup (RWC) is a good excuse to run a long team challenge. This challenge can get a little complicated, so it’s up to you how far you go with this at your club.

(We're running this for a few clients; if you'd like us to set-up and manage it for you on your mywellness system(s), please email

The basic premise is for members to join a RWC team, and then collect the most MOVEs. Some teams will have more members, so take average MOVEs per member per team.

Monday, 12 August 2019

Why do we still try to get new gym members to swim?

Does your new member process still include reference to swimming? 

(Don’t have a pool? Don’t skip this article, there’s still valuable content, just read down to paragraph 3…)

Many clubs still go overboard trying to get new members to use their pool, selling the benefits on joining, and mentioning it in new member email comms. Sure, the pool has a big cost overhead, but convincing new gym members to swim is a waste of breath or email content 99% of the time. Swimmers do tend to stay longer, but persuading gym users to swim is a thankless task*.

Swimming in Zambia (

Friday, 2 August 2019

Why gym rejoiners need an induction

Have you been a member before? The question to a new joiner seems so innocent, but it is potentially opening up a big loophole* to dodge out of one of the cornerstones of member retention…

A couple of new clients this year, when asked about their new member induction** rate quoted “around 80%” (a figure based on feeling, rather than data). They go on, “and we’ll be hard pushed to do any better, because the other 20% are re-joiners”.

Why don’t re-joiners get an induction, we ask? “They already had one”.
This opens up so many questions… When was their last induction (last year, 10 years ago)? How was it? Did they really have one (can you prove it)? And so on.

Wednesday, 3 July 2019

Parents Sports Day at the Summer Fair

We just ran a parents’ sports day at our PTA summer fair. Originally, this was because there are no Mums' or Dads' races at the kids’ sports day (probably for good reason!), and because it’s a great opportunity to raise money for the PTA.

However, it also brought more people along to the summer fair, got them there earlier in the day (and ensured they were thirsty). In a wider context, the event was great for raising awareness of activity through the school, and creating a lot of fun for the kids.

Monday, 24 June 2019

More Member Feedback - Ex-member feedback 5/5

We’ve talked about joiners and leavers, however, you will have limited numbers on both of these processes, depending on your sales and retention numbers. Your active member database should offer a larger data set, but it’s often your ex-members that can reveal a lot. Whether or not you have asked for feedback as they left, it’s nearly always worth surveying your ex-members – those who left in the last couple of years, say quarterly. Again, ask open questions, find out what they’re up to now, what are their current fitness goals, where they are exercising, how often, and other more general info that shows you’re still interested in them.

What we’ve learned from ex-members’ feedback

Thursday, 20 June 2019

Tour de France - inclusive and engaging mywellness challenge

Here’s one of the challenges we’re running in the mywellness challenge club this July. At first, it seems like a challenge for keen cyclists. But with a couple of simple twists, you can make it appealing to all members who visit your club. 

Le Tour is the biggest bike race in the world, and unless you have no bikes in your facility, you’d be missing a trick not to run a cycling challenge in July. It needs a little extra explanation if you include both twists, but it’s worth the extra interaction with members for the fun factor and social media exposure that you’ll get.