Monday, 23 April 2018

Why SMS Member Comms Has the Best Hit Rate

At GGFit, we trigger hundreds of text messages (SMS) every day on behalf of our client clubs to their members. The primary objective is to get absent members to return, but we also send a lot of good news messages via SMS too.


We send a plenty of emails, letters, postcards, etc. everyday too, but for certain triggers, particularly absentees, we recommend SMS. This is because SMS is more effective at getting absent members to return. (Actually, postcards are most effective, but they are also most costly).

Wednesday, 18 April 2018

ukactive ActiveLab Launch event

It was a privilege to attend the ActiveLab launch event yesterday evening at the Plexal in Queen Elizabeth Olympic Park. The room was full of fit tech innovators, disruptors, investors and mentors, and there was some fantastic networking and discussion. 


Steve Ward opened the evening, talking about how we need to switch from seeing technology as an issue. A lot of the time, the movement industry is battling against tech; nowadays we click to shop, rather than walking, and we swipe to date, rather than dancing. But tech can also help us to move more, get motivated, and get people to be healthier and happier.

CMO of Plexal, Tom Messett gave a good account of how the Plexal and the London SportTechHub is supporting fitness technology startup companies. An impressive $2.4bn has been invested in FitTech over the last 5 years. But this pales in comparison with the $31bn invested in FinTech in the last 1 year. Events like ActiveLab are crucial to raise the profile of FitTech, and help launch and grow more businesses to help get more people active.

Tech's bad reputation in Fitness

Wednesday, 28 February 2018

New Member Graduation: The Fourth Member Retention Mini-Masterclass

If you missed the mini-masterclass on measuring and selling more new member inductions on Monday this week, you can review the 10 minute video here.

The idea of these fast, focused, free sessions is to make you think about how you interact with your new members, give you some measures to check new member engagement, and show you how you can improve member retention. If we can help you to get your members to stick around longer, they'll get fitter and healthier, which is the end goal!


Monday, 26 February 2018

Seven Day Calls: Third Mini Masterclass in Member Retention

If you missed the mini-masterclass on measuring and selling more new member inductions on Monday this week, you can review the 10 minute video here.

The idea of these fast, focused, free sessions is to make you think about how you interact with your new members, give you some measures to check new member engagement, and show you how you can improve member retention. If we can help you to get your members to stick around longer, they'll get fitter and healthier, which is the end goal!


Friday, 16 February 2018

Selling Inductions: Second Mini Masterclass in Member Retention

If you missed the mini-masterclass on measuring and selling more new member inductions on Monday this week, you can review the 10 minute video here.

The idea of these fast, focused, free sessions is to make you think about how you interact with your new members, give you some measures to check new member engagement, and show you how you can improve member retention. If we can help you to get your members to stick around longer, they'll get fitter and healthier, which is the end goal!


Watch next Monday's session on the 7 day new member call live on facebook at 2pm, or register on the series crowdcast stream.

Friday, 9 February 2018

New Member Comms: First of Four Free February Mini Masterclasses in Member Retention

If you missed our mini-masterclass on measuring new member communications at the start of this week, you can review the 10 minute video here.

The idea of these fast, focused, free sessions is to make you think about how you interact with your new members, give you some measures to check new member engagement, and show you how you can improve member retention. If we can help you to get your members to stick around longer, they'll get fitter and healthier, which is the end goal!


Watch next Monday's session on 'selling' inductions to new members live on facebook at 2pm, or register on the series crowdcast stream.

WHY SPORTS Future of Sport Conference 2018

We were privileged to attend the WHY SPORTS Future of Sport 2018: Activity and Employment Conference this week at the Royal Society of Medicine in London. With key messages around Kids Activity, Public Health, Education and Employment, there were many parallels and lessons to apply to the health club industry.


Kenny Gibson, Head of Public Health Commissioning for NHS England opened by talking about data and communication.

Thursday, 25 January 2018

GGFit Mini Masterclasses Preview



2 minute preview of the forthcoming mini masterclasses running this Feb

There will be four free webinars, running every Monday at 2pm from 5th Feb.

register at crowdcast.io/ggfit, or like and subscribe at facebook.com/ggfit

Friday, 12 January 2018

GGFit Mini-Masterclasses for Improved Member Retention

In 2018 GGFit will be producing Mini-Masterclasses in Membership Retention. This extends our mission to increase awareness about retention initiatives that work, to educate the fitness industry and question the status quo, and to help you to get your members fitter, healthier and happier.


As well as getting lots of ideas as to how you can measure and improve your member retention, you’ll also learn how to implement those ideas. Plus, you can expect your staff to be more engaged and motivated, your members to stick around longer, and your bottom line to look more positive.

The format will be short, focused sessions for 5-10 minutes on a key retention message or initiative each week. These will be live-cast over the web on our webinar platform, as well as being live-streamed to Facebook. As such, all sessions will initially be free, but you can catch-up on previous sessions, and get reminders for future sessions if you register here.

Tuesday, 21 November 2017

GDPR – Sink or Swim, from the Sales & Retention Convention Nov '17

At last week’s Sales & Retention Convention, Regina Lally from Databasix delivered a great keynote on GDPR for the health and fitness industry. Feedback shows it was the most popular presentation of the day, justifying the prime position and time dedicated to the subject. 


Here’s a summary of key points… if you would like to see the whole presentation, then please sign up for the Webinar on Tuesday 28 November at 2pm (free to convention delegates, or £25 otherwise).

GDPR is about Accountability, Transparency and individual’s rights. 


Here are 4 myths (that we regularly hear) which are not true: