Monday, 3 July 2017

ukactive Flame Conference re-ignites the Fitness Industry!

The ukactive Flame Conference, Golf Day and Flame Awards were an inspirational set of events in 2017. A great speaker line-up, some encouraging networking opportunities, and a fantastic round of golf helped to restore my faith in the industry.


Having felt disengaged with awards ceremonies over the last few years, it was good to be re-invigorated by the “spirit of flame”. We were pleased to see Crow Wood Leisure nominated in the Club of the Year award, even if they were pipped to the post by regular winners, and hosts of our Sales & Retention Convention, The Club Company. The Spark of Innovation went to our friends at 4Global’s Social Value Calculator, very well deserved!

Friday, 9 June 2017

The Pathway to PT - Staff Retention Series

The fitness industry is churning out thousands of new instructors and personal trainer wannabees every year, but we are struggling to keep these people engaged within fitness. Over 80% of PTs are leaving the industry within their first year, according to Joe Oliver of YourPT. It’s a no brainer than member retention is linked to staff retention.


Here are 3 tips for new instructors or aspiring PTs; talk to members, get commercial, and communicate with your members.

1.    Talk to members

Whether you’re working in a budget club, a leisure centre, or a private or big box gym, there will be an opportunity (or requirement) to deliver new member inductions. Grab these opportunities; not for a ‘prospect pipeline’, but to meet and talk to as many members as you can.

Wednesday, 7 June 2017

How to streamline your hiring process - 12 Top Tips - Staff Retention Series

This is a guest post by Alina Cooper from FitLinks, see below for more details.

Everyone is guilty of over-complicating things. Or worse still, living with processes without really understanding why we’re doing it. Surely in this age, we should be doing things faster, easier and more directly?

Recruitment is no exception. In today's market attracting and retaining top talent is challenging. Be aware that most candidates will apply for multiple jobs simultaneously. In fact, a staggering 47% of declined offers in 2015 were due to candidates accepting other jobs.

Retain Your Staff - Get Onboarding right, and ensure new staff are engaged and motivated

In the same way that the new member journey is key to keeping members long term, so the staff on-boarding process is key to retaining staff. If you can get your staff to stick around, you’ll have better member retention too.


A good induction is critical to making new staff member feel a part of the organisation. Throwing them in at the deep end or picking it up as they go along rarely has a positive outcome, regardless of their previous level of experience.

Tuesday, 6 June 2017

Struggling to recruit? The difference a good job description makes.

 Alina Cooper
This is a guest post by Alina Cooper from FitLinks, see below for more details.


Do you find yourself with a low volume of candidates? Or perhaps the quality just isn’t there?
These problems are unfortunately far too common and many employers are left baffled as to why they have been unsuccessful.

The answer is often quite simple and with a few small tweaks you can make a really big difference. In fact, one of our clients saw a 328% increase in applications in just 24 hours!

So, where to start?
When reviewing the performance of a job advert there are two key factors to consider:

1. The Job Description

With so much competition for top talent and so many companies recruiting for the same role it is essential that your job description stands out from the rest. Ask yourself, why should the candidate choose your company over the competition? What makes you different?

Friday, 2 June 2017

Want to improve member retention? Work on your staff retention with pathways... - Staff Retention Series

Member retention often focuses on the member experience, journey, and communications. But a significant contributing factor to the poor member retention in the fitness industry is poor staff retention.


By working on staff pathways, motivation and benefits, we see more engaged staff, which has a direct positive effect on the member experience. Put simply, if you improve your staff retention, you will also improve member retention.


At GGFit, we spend a lot of time defining the member journey with clubs, looking at key contact points and measures to maximise member engagement. We’ve recently been working with clients on staff pathways to help manage the process of recruiting and retaining good fitness instructors and other key staff.

Friday, 12 May 2017

Elevate - Raising the Bar for Fitness Conferencing, plus GGFit Awards

We really enjoyed the Arena of Physical Activity, Health and Performance that is the Elevate event this week. There was a real buzz at the event on both days, and we had some great client and partner meetings. As always, the hard work now starts with follow-ups.

The diamond floor-plan exhibition layout was inspired, creating traffic flow in almost all areas of the hall. It was slightly confusing to navigate, but we're all for moving people's comfort zones!

If we were handing out awards, here's who we would like to thank:

Monday, 8 May 2017

Adopting a Zero Tolerance Approach to Absentees: Guy Griffiths at the Sales & Retention Convention

In the final session at the Sales & Retention Convention, Guy talked about how clubs can improve member retention by working hard at preventing absentees
This section taught delegates what to do if the earlier session on keeping active members active is not as successful as you hoped.


Friday, 5 May 2017

Mystery Shopping / Joining Benchmarks: David Hopkins at The Sales & Retention Convention

David Hopkins from Proinsight presented in the style of a pub quiz, taking delegates through the mystery shopping and joining journey from over 600 facilities over the last 5 years. He highlighted some key benchmarks, such as:

Thursday, 4 May 2017

Keeping Active Members Active: Guy Griffiths at The Sales & Retention Convention

The afternoon sessions at the Spring ’17 Sales & Retention Convention kicked off with Guy Griffiths talking about how to keep active members active. Most clubs will have around 50-60% of members visiting regularly, and if you can grow this segment by making your members more active, you will have fewer absentees to worry about, and better member retention overall.