Friday, 28 September 2018

3Rs Mini Masterclass : The Cornerstones of Retention

Guy Griffiths takes us through one of the the cornerstones of retention, the exercise programme review, how clubs over-promise and under-deliver.







Find out more by booking your tickets to Retention Retention Retention at the Oxfordshire on 9th October, here: www.ggfit.com/rrr

Friday, 21 September 2018

3Rs Meet the Speakers live from ukactive

This week, we streamed live from ukactive with our planning session for the Retention Retention Retention conference.

l-r: Adam Whitchurch (CustomerClever), Paul Roberts (MyCustomerLens), Steve Davies (ukactive), Alina Cooper (FitLinks) and Guy Griffiths (GGFit)

Introduction in person to the speakers from the 3Rs. Find out more and book your tickets at www.ggfit.com/rrr

3Rs Mini Masterclass : Staff Retention

Alina Cooper of FitLinks joins us once again to preview more of her talk at the 3Rs, explaining how improving staff retention will improve member retention.
Alina takes 8 minutes to tell us her 8 top tips for staff retention.

Find out the whole story, and ask Alina your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

Tuesday, 4 September 2018

3Rs Mini Masterclass : Customer Feedback

Paul Roberts from MyCustomerLens takes us through the Why, How, and What of Member Feedback, with 5 top tips for collecting and using feedback to improve your member retention



Meet Paul to hear his full presentation and get involved at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini-Masterclass : Dreams & Fears, Promises & Lies

Guy Griffiths of GGFit talks about new gym member's dreams and fears, and the promises and lies that clubs tell them.



In this bumper 10 minute clip Guy talks about the Seven Habits of Highly Effective Exercisers, and how thinking from a member point, and finding out about dreams and fears will help to define a simple, effective member journey.

Find out the whole story, and ask Guy your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini-Masterclass : Onboarding New Staff

Alina Cooper of FitLinks returns to preview more of her talk at the 3Rs: Onboarding New Staff at your health-club or gym



Alina takes 6 minutes to tell us how and why you should improve your candidate experience and streamline your recruitment process.

Find out the whole story, and ask Alina your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini Masterclass : How to Attract Top Talent

Alina Cooper of FitLinks previews part of her talk at the 3Rs: How to attract top talent for your health-club or gym.



In this 7 minute episode Alina talks about how to mimic big businesses to attract top talent, build a great culture, and use social media to get the best staff for your club.

Find out the whole story, and ask Alina your questions at Retention Retention Retention on 9th October. For more info, check www.ggfit.com/rrr

3Rs Mini Masterclass Introduction

Here's our introduction to the autumn 2018 Mini Masterclass series.



This 3 minute episode introduces future speakers for the webinars and also for the Retention Retention Retention event happening on 9th October. For more info, check www.ggfit.com/rrr

Tuesday, 17 July 2018

Wearables: Personal Data & Sharing

Since writing the first 2 articles of this series, the GDPR has come into force in Europe. Most people have seen this as a hassle; being asked to opt back into a plethora of email newsletters. But there is a wider effect in terms of storing and sharing personal data.

To get tangible rewards for exercising, you need to store your data somewhere, and you can (and should) get more rewards for sharing your results with your friends. After all, you’re helping to motivate them to exercise too (or use the same app or wearable). But at the same time, there’s a question about how the data is used, from selling you a new pair of running shoes, to reducing your health insurance premium.


Tim Berners-Lee says we need to take back control of our data. Sure, it needs to be stored somewhere, but we, the user should be able to define exactly who our data is shared with, and how it is used.

Wearables: Data, Devices and Clubs

Wearables have been around long enough now for us to dispel the myths that they will replace gyms, supersede personal trainers, or kill the health club industry.


Like budget clubs, they might provide a route into fitness for some people, who then move onto ‘harder drugs’, i.e. a gym membership. For athletes and experienced exercisers, they add another layer of measurement, or the chance to level up what they’re already doing.

From a club operator point of view, the plethora of wearables and fitness apps is a minefield.