Monday, 9 December 2019

How to win the January gym battle (and retain your new members)

This is a copy of the retention article from Gym Owner Monthly Magazine November 2019. You can read the original article and the rest of the magazine here.

Everyone knows that January is the best sales month in the fitness industry. Most people also think that the new joiners have stopped visiting by March. As a gym owner, it’s time to help debunk this theory and get your new joiners to stick around in 2020.

New members are looking for a new start in the New Year, perhaps setting resolutions to get fit, shed the extra weight from the end of year eating and drinking excess, and get in shape for that (distant) summer holiday.

Tuesday, 12 November 2019

mywellness challenge club: Chase the Turkey

It's time to chase the turkey again this December. If you've not run this challenge before, it's great fun for members and staff alike, gets lots of people talking and running in the gym, and is great for social media and enagement with local businesses. 

The idea is that everyone signs up for a running challenge, one of your instructors or staff is The Turkey, and everyone who runs further than the turkey for the first 14 days of December enters the prize draw to win... a turkey (or equivalent).

If you can get a local butchers shop to donate a turkey, or hamper (in return for some publicity) this makes for a great prize, but a voucher for another local shop, or for a national retailer works too.

We want lots of people to be in the draw at the end of the challenge, so make sure the turkey doesn't run too far or too fast!

Monday, 11 November 2019

Love Your Leavers (Gym Owner Monthly Nov 2019)

This is a copy of the retention article from Gym Owner Monthly Magazine November 2019. You can read the original article and the rest of the magazine here.

Feedback from cancelling members can be the most powerful information that an organisation can get their hands on.

What can you tell me about your leavers? 
“They are moving away?” 
What else do you know about them? 

This is a common conversation I have with gym owners every month.

They say things like, “20% told us they were moving away. We know nothing about the rest” 
This does not mean that most of them are moving away. It means you know nothing about most of your leavers!

Tuesday, 22 October 2019

MAKE A MOVE CHALLENGE - for Technogym UK clubs

For clarity, the MAKE A MOVE CHALLENGE is a Technogym UK challenge, managed by Technogym UK for connected MyWellness clubs in the UK.

We've supported this over the last few years, with tips and advice for UK clubs to get the most from the challenge and to engage, motivate, and retain as many of their members as possible. You can read all the related posts here.

mywellness challenge club - Make a MOVE

"Make a MOVE" is a very popular Technogym UK challenge that pits club teams against each other to collect the most MOVEs. This article talks about the challenge that we're running for some clients, but you can find many more posts about Make a MOVE here on this blog.

Here's a 3 minute video explaining the Why, How and What of Make a MOVE:

Friday, 18 October 2019

Keeping people engaged - eGym article in CIMSPA magazine

Pleased to see some of our research featured in CIMSPA members magazine this month.

A study conducted by an experienced independent retention specialist has highlighted the significant positive impact the eGym training solution has on member usage and member retention.

Monday, 7 October 2019

Onboarding - Leave No Member Behind (Gym Owner Monthly Article Oct 2019)

On-boarding is the most important part of the member journey. If you get it right, your members will stick around longer, saving you time and effort chasing absentees or dealing with cancellations. Although only around 10% of your members will be new at any point in time, it's worth putting in up to 50% of your effort into on-boarding. Try to leave no member behind.

Think about your new members’ first experience. What standards do you have in place to ensure the joining experience is excellent, and how do you measure success? Simple things like a welcome message can give you early engagement insights. A welcome session [aka induction] will help retention. Other good examples of first experiences might include a first group exercise class, body composition analysis, new member challenge, myzone workout, or PT session. Choose 2 or 3 key actions that you will try to get every new member to experience, and then measure engagement.

Click the image below to read the whole article on Gym Owner Monthly...

Friday, 4 October 2019

eGym Roadshows – insightful education workshops across the UK

It was a pleasure to be involved in the eGym insights roadshows in September 2019. We met with eGym clients, prospects and partners up and down the country, and had some great discussions and debates. While the brief was to deliver educational content to “activate your gym for success” we learnt a lot from the delegates too, and from our fellow presenters, of course.

Kerstin Obenauer (eGym Country Director UK) opened each event with introductions and a request for delegates wants and needs for the day. Nearly all attendees were looking for ideas and experience around sales and retention, and of course, several were keen to hear of the latest eGym developments.

Thursday, 19 September 2019

mywellness challenge club - Row the Atlantic/Channel

Obviously, there's a big difference, but the aim is to get as many of your members to aim for a target and row that distance as a club/chain. This is not about competing, but all members and staff coming together as a team to achieve a common goal; the distance. With Sarah Thomas just swimming the Channel 4 times non-stop, this is a good current news story.

October Rowing Challenge

The Atlantic is 4,263km, the English Channel is 34km. Pick Australia to New Zealand, or Sydney to Hobart, Liverpool to Dublin, or any other local strait, and have all your members contribute to the target.

Friday, 16 August 2019

mywellness challenge club - Rugby World Cup Challenge

The Rugby World Cup (RWC) is a good excuse to run a long team challenge. This challenge can get a little complicated, so it’s up to you how far you go with this at your club.

(We're running this for a few clients; if you'd like us to set-up and manage it for you on your mywellness system(s), please email

The basic premise is for members to join a RWC team, and then collect the most MOVEs. Some teams will have more members, so take average MOVEs per member per team.