Friday, 12 May 2017

Elevate - Raising the Bar for Fitness Conferencing, plus GGFit Awards

We really enjoyed the Arena of Physical Activity, Health and Performance that is the Elevate event this week. There was a real buzz at the event on both days, and we had some great client and partner meetings. As always, the hard work now starts with follow-ups.

The diamond floor-plan exhibition layout was inspired, creating traffic flow in almost all areas of the hall. It was slightly confusing to navigate, but we're all for moving people's comfort zones!

If we were handing out awards, here's who we would like to thank:

Monday, 8 May 2017

Adopting a Zero Tolerance Approach to Absentees: Guy Griffiths at the Sales & Retention Convention

In the final session at the Sales & Retention Convention, Guy talked about how clubs can improve member retention by working hard at preventing absentees
This section taught delegates what to do if the earlier session on keeping active members active is not as successful as you hoped.


Friday, 5 May 2017

Mystery Shopping / Joining Benchmarks: David Hopkins at The Sales & Retention Convention

David Hopkins from Proinsight presented in the style of a pub quiz, taking delegates through the mystery shopping and joining journey from over 600 facilities over the last 5 years. He highlighted some key benchmarks, such as:

Thursday, 4 May 2017

Keeping Active Members Active: Guy Griffiths at The Sales & Retention Convention

The afternoon sessions at the Spring ’17 Sales & Retention Convention kicked off with Guy Griffiths talking about how to keep active members active. Most clubs will have around 50-60% of members visiting regularly, and if you can grow this segment by making your members more active, you will have fewer absentees to worry about, and better member retention overall.


Wednesday, 3 May 2017

Prospect Benchmarking: Jenni McFaull at The Sales & Retention Convention

Jenni McFaull from GymSales delivered some incredibly insightful stats, taken from 11 million interactions with 4 million prospects.


One headline was the conversion rate from different prospects, from Walk-in to Outreach, shown in the diagram below. With a little more work on speaking to, and booking appointments for referrals or guest visits, for example, conversion rates can climb rapidly.

Tuesday, 2 May 2017

The Tour and Closing More Sales: Dave Reeves at The Sales & Retention Convention

Dave’s presentation at the Spring ’17 Sales & Retention Convention focused on the tour and closing more sales. He talked about looking for objections when there sometimes aren’t any. Price is regularly seen as an objection but there are many ways around this, such as asking your prospect to give you their daily or weekly budget, which will often exceed your prices.


Monday, 1 May 2017

The Sales & Retention Convention - Spring '17 Feedback

There was a great turnout at the Spring 2017 Sales & Retention Convention at the Warwickshire Golf & Country Club. Regular hosts Dave Reeves and Guy Griffiths were joined by guest speakers Jenni McFaull and David Hopkins. We explored lots of different ways of improving member sales and retention, presenting ideas, statistics, and benchmark figures.


It was one of our more interactive conventions, with real-time surveys, quizzes, workshop sessions, group exercises, and even a pub quiz.

Wednesday, 26 April 2017

Video Interview – the value of contracts and the pros and cons of letters, email and SMS for member retention

The good folk at The Fitness Network asked Guy some quick fire retention questions and filmed the answers.



With a background in IT systems, marketing and data analysis, Guy Griffiths from GGFit is regarded as one of the industry’s leading experts in maximising retention rates for health clubs through data mining/processes and targeted communications.

TFN met with Guy to learn:

  • Whether or not clubs should be enforcing contracts
  • The value of social media for member acquisition and retention.
  • The pros and cons of SMS, letter and email as retention tools.
  • The most effective referral tactics.


Monday, 27 March 2017

Absenteeism: How to keep your members from leaving (before they think about it) : Podcast episode 6

We’ve been podcasting again with Richard Parsons of the Fitness Business Network. For both episodes that we’ve recorded, we tried to keep the length down to 30-40 minutes, but the conversation starts flowing, and this time we’ve put down just over an hour of content for your listening pleasure!


While the first episode we recorded in January focused on engaging with new members, now it’s March, we’re talking about another very topical subject, managing absentees.

Wednesday, 22 March 2017

ukactive ActiveLab Live!

We’ve been to a lot of industry events, conferences, and conventions over the last 9 years, but ActiveLab Live! last week at The Crystal in East London was by far the best. It was innovative, engaging, and motivating. Delegates, innovators and speakers were all networking throughout the day, and at the post-event drinks.


Kate Russell (BBC Click) hosted the day, and was a great facilitator, bringing a good balance to the presentations, keynotes and pitches. There was a rousing call to arms from Steve Ward (ukactive) which set up the day really well. The star of the morning was Jonathan MacDonald (Thought Expansion Network)