Monday, 24 September 2012

Make your move - Profile App for member dating

With so much discussion about Technogym’s new mywellness cloud apps at Leisure Industry Week (LIW) it’s no surprise that even more innovative ways of using the Profile app (Club 2.0 Aspiration Finder) surfaced. This one was borne out of a late night discussion over drinks at Bar Mechu (thanks, Big Wave Media!)

People have used horoscopes for years to judge compatibility in relationships. Basing decisions or introductions on what star sign you were born under often meets with scepticism, but Technogym’s ‘aspiration maps’ are quite different. Developed alongside extensive research by the University of Milan, the Profile tool really shows what moves a member to exercise. Members and clubs are finding it really useful for  goal setting, programming, marketing and prospecting.

But knowing what moves a person to exercise tells you a lot about them, and this new study* reveals how you can match people for potential relationships based on their aspirations.