Tuesday, 12 November 2019

mywellness challenge club: Chase the Turkey

It's time to chase the turkey again this December. If you've not run this challenge before, it's great fun for members and staff alike, gets lots of people talking and running in the gym, and is great for social media and enagement with local businesses. 

The idea is that everyone signs up for a running challenge, one of your instructors or staff is The Turkey, and everyone who runs further than the turkey for the first 14 days of December enters the prize draw to win... a turkey (or equivalent).

If you can get a local butchers shop to donate a turkey, or hamper (in return for some publicity) this makes for a great prize, but a voucher for another local shop, or for a national retailer works too.

We want lots of people to be in the draw at the end of the challenge, so make sure the turkey doesn't run too far or too fast!

Monday, 11 November 2019

Love Your Leavers (Gym Owner Monthly Nov 2019)

This is a copy of the retention article from Gym Owner Monthly Magazine November 2019. You can read the original article and the rest of the magazine here.

Feedback from cancelling members can be the most powerful information that an organisation can get their hands on.

What can you tell me about your leavers? 
“They are moving away?” 
What else do you know about them? 

This is a common conversation I have with gym owners every month.

They say things like, “20% told us they were moving away. We know nothing about the rest” 
This does not mean that most of them are moving away. It means you know nothing about most of your leavers!