Wednesday 20 September 2023

Measure your members progress to get them to stick around longer

Progression is key to keeping people engaged in any activity, particularly one that is hard, or part of a choice. Measuring progress through school with assessments, exams, or reports, music exams, colour belt gradings in martial arts, or levels on a computer game keeps us motivated to continue.



So, when fitness industry veterans ask, “remember when we used to measure everyone as they joined”, the response is “why don’t we do it so much anymore?”

This is tip 11 in a series to celebrate GGFit’s 15 years in business. We discussed progression briefly in tip 3, but want to expand on this important topic now. Read all the tips here.

There are so many better ways to measure progress now, without using scales, tape, or callipers. With body composition, we have medical grade devices providing so many stats on people’s health and fitness, and 3D (and 4D!) body scanners to show how people’s body shape has changed as they progress.