Friday, 16 August 2013

Shocking figures - beyond the 12 percent

We should be shocked by the numbers quoted by Mintel’s Michael Oliver in this month’s Talkback feature in Health Club Management.

The headline that grabbed our attention was that 24% of respondents are lapsed club members, and only 16% have a current membership. This is based on 2,000 internet users aged 16+. Now while 16% penetration is better than the oft quoted 12%, the fact that there are 1.5 times as many ex-members would be alarming in any other industry – some would probably pack-up and go home!