Member retention is not a secret. We all know what to do - engage and interact with members as much as possible... it's not rocket science. But so many clubs are still failing to keep members, and it's not down to competition or the economy, but basic member communication, and effective measurement of those communications.
At GGFit, we've improved member retention at hundreds of clubs, adding to their bottom line, and improving members' bottom lines too. My book, Stick Around, has been key to transforming clubs' retention strategies and to improving their members' health and fitness. Nic Jarvis says "...it is a must read for any health club manager or owner".
We are now starting a seminar series to share these ideas further and help your members to stick around for longer.
We will be presenting simple steps and measures to maximise engagement with your new and existing members. Guest speakers from Pro-Insight and SWIMTAG will be offering advice and sharing their wisdom with you too. Plus there will be networking opportunities over a free lunch to talk to your peers, or maybe your competition!
I look forward to seeing you on 10th November.
Guy Griffiths
p.s. please feel free to share this post with your contacts, thanks!
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