Sales & Retention Convention - Thanks

Thanks to everyone who came along to the Sales & Retention Convention last week. It was a great turnout with 40 people in the room from a wide range of leisure centres, gyms, and private clubs from all over the country.

One of the key themes was comparing traditional marketing with new digital trends and processes. A lot of ground was covered throughout the day, including lead generation, referrals, retention communications, surveys and reviews. Wayne Elliott from Feefo opened a lot of minds with the potential usage and pitfalls with online reviews, and how to build social trust. All the presentations linked sales and retention processes creating a joined-up approach for the fitness industry.

How to Make the Most from Make a Move - Part 2

The Technogym Make a Move challenge is a UK nationwide club challenge that encourages facilities using the MyWellness cloud to challenge their members to collect MOVEs. It is a team challenge, so it pits instructors against each other to find out which instructor team can collect the most MOVEs from 7th to 25th November.

If you missed the previous article about maximising your team, you can read it here.

Part 2 – Collecting MOVEs

You’ve got a whole bunch of members in your team now, but that’s no guarantee of collecting the most MOVEs. Here’s some quick tips on how to get up the nationwide leader-board and win the Skillmill:

How to Make the Most from Make a Move - Part 1

The Technogym Make a Move challenge is a UK nationwide club challenge that encourages facilities using the MyWellness cloud to challenge their members to collect MOVEs. It is a team challenge, so it pits instructors against each other to find out which instructor team can collect the most MOVEs from 7th to 25th November.

For motivation, there are 2 focuses on prizes. The winning team’s club will win a Skillmill, plus £500 in education vouchers. Although this will benefit the members at that club, there’s more prizes up for grabs for everyone who takes part. The top 20 participants nationwide will each win a Technogym goody-bag and training kit, plus online coaching and an Olympic training seminar. Finally, everyone who takes part will get fitter and healthier, and have more interaction with instructors, which will help them stay members for longer!

Part 1 – Collecting Members

So how to you get as many members to sign-up to your team? Here’s our top tips list for getting as many members involved in this (or any) challenge:

Why you should come to the next Sales & Retention Convention on 15th Nov

Spoiler alert: this article previews content for the forthcoming Sales & Retention Convention. If you’ve already booked your tickets, and like suspense, please move along. If not, read this and make your decision at the end…

There are massive benefits to linking your sales and retention processes. Primarily, your members will benefit, as they’ll stick around longer and get fitter and healthier. But this will also help your club’s bottom line, with more sales and better retention.

The Sales & Retention Convention: What are we talking about?

Dave Reeves and Guy Griffiths chatted about the topics for the next Sales & Retention Convention, being held on Tuesday 15th November at the Warwickshire. Read on to find out more, and to get your tickets...

Measuring member engagement

You know how many members you have, or how many are paying, at least. But just how engaged are your members?

There’s a bunch of metrics you can use with social media to measure engagement – likes, follows, clicks, shares, etc. But knowing how your active members feel about their experience in your club is critical to your business.

Your members have goals, how about your club?

Members are motivated by having a goal, and members with well-defined goals stay longer. But what about your club? Do you have some simple, but well defined goals for the short and long term?

Members with goals stay longer

SLL Olympic Challenge - Congratulations to the winners!

Congratulations to North Herts Leisure Centre, Silsoe Community Sports Centre and Archers Hitchin for placing first, second and third respectively in the recent SLL (Stevenage Leisure Limited) Olympic challenge. And well done to all sites that took part, and all the members who competed and won prizes.

ThinkDigital Event in Barnsley #DigitalRetention

A big thank you to eGym and Club Manager Central for inviting me to talk at their Think Digital event earlier this week in Barnsley.

A good turnout of delegates included health clubs and gyms in the private and public sectors, as well as a handful of industry consultants and press. Most were looking to learn more about digital retention, mixed in with some fun and competition around the Tyke Karting track in the afternoon. The mix of educational streams and demos, and the linkage between sessions received great feedback from delegates.

I presented an educational session on data driven member retention.

Uniting members and making teams with Pokémon Go – Part 4

Now that you are all set and and your members are raring to go, its time for your club to join a team to take over your local PokéGym.

Using Pokémon GO to get active is not a new concept, but integrating it into your health club or gym can help you to retain members, inspire fitness through a fun new concept and maybe even catch a few new members along the way.

In this article we will explain to you a bit more about PokéGyms and battles, as well as giving you a few ideas on how to integrate these aspects of the game into your club’s Pokémon program.