Making a Success of Your Business - the Role of Technology (Elevate Seminar)

Here's a clip of Guy's 10 minute presentation from the Elevate Conference on 8th May 2019.

How to make technology a success in the fitness industry
1. Start with WHY (proof and evidence that tech can engage staff and members)

Places Locker App (powered by Technogym mywellness cloud) increases visit frequency by over 50%

Study of over 2.4 million visits across a six month period evidence the power of digital solutions

Places Leisure launched the Places Locker app in 2017 – created in partnership with Technogym and powered by mywellness cloud with the mission of creating active places and healthy people with a focus on improved engagement within their 96 centres with gyms.

The Places Locker app allows member to track gym activity, follow guided exercises and designed workouts, track outdoor activity using apps and wearables such as MapMyFitness, Strava, Polar, FitBit, access and book class bookings and access fitness challenges. The members also benefit from a more personalised service from instructors since the insight allows instructors to interact meaningfully and relevantly with each customer.

mywellness - challenges for May 2019

Members of the GGFit mywellness Challenge Club received this content earlier this week. If you would like regular challenge ideas, a 12-month planner template and example, plus lots of other free content, sign up at ggfit.com/challenge.

We’ve got a couple of challenge suggestions for you in May. One is from the calendar and is a stock ‘appeals to all members’ team challenge which will get your instructors really working hard, competing and having fun, and the other is a more specialist, but quick event-based challenge.

We usually only suggest one main challenge a month, and recommend you keep your challenges simple. But this is the challenge club, and we want to give you ideas to try out and feedback on, so we’re throwing caution to the wind! Chronologically the specialist challenge comes first, so if it’s not for you, skip down to the team challenge.

Fourth Elevate Arena Event will be biggest and best

Elevate is the UK’s largest physical activity trade show. Despite only being in it’s fourth year, it is now the go-to event for the UK Fitness Industry. Held at the Excel in London on 8-9 May, the show combines a thought leaders conference, packed seminar streams, exhibition, and great networking opportunities.

There will be over 300 inspirational and expert speakers at the conference, and the exhibition boasts more than 350 exhibitors with 1000+ products. Click the link below to get your free tickets.

Here are the seminar sessions we’re looking forward to the most:

LetsMove - what's next? Ideas for your April Challenge

LetsMove 2019 has been the most successful Technogym Global Challenge to date. Keep up the momentum at your club with one of these follow-up challenges:

Quick Option: 

Easter Burnie

Type – Calories burned
Winners – Everyone who…

This is a quick challenge that you can run to boost your member’s activity over the Easter period. It’s a great follow-up to LetsMove as anyone can enter and everyone should be able to complete it.

LetsMove 2019 Review - Member Engagement key to successful challenge

Let’s Move 2019 has been another massive success for Technogym clubs all over the world. The annual global challenge has become a movement in the fight against inactivity, which now reaches out beyond the club walls.
We’ve interviewed the top 10 UK clubs; read on to learn how they did so well, and to find out how you should be celebrating, and what kind of challenges to do next.

Lets Move For A Better World works like this… Clubs participate by getting their members to pledge to donate their MOVEs to the cause. Each club has a leaderboard of members, there’s also a leaderboard of all the clubs in your country, and finally, a country leaderboard. Technogym provide equipment to winning clubs, which is then donated to a local school or charity. But for most, it’s a fun, way to engage more with members, guests, and the local community, and to promote activity.

Ex-member communications under PECR & GDPR

We're looking at how member communications and processes have changed since the GDPR 'change'.

GDPR and PECR combined (?) should help to focus membership organisations when it comes to ex-member communications. It adds a level of urgency to messaging, as you have a window of, say, 2 years to contact ex-members after they cancel their membership. If there is no interaction over this period, you should stop communication. Looking at this practically, if a member has not re-joined (or interacted*) 2 years after leaving, it’s a good point to stop contacting them, as you’re probably wasting time and energy anyway.

How to handle member comms post GDPR

We have heard a lot of post GDPR change horror stories: some clubs struggle with getting new members to opt-in to communications, others have asked all existing members to opt back into member communications, only to reduce email permission to below 5% of membership. On the plus side, NPS has increased, but it’s now only based on 5% of members (unsurprising, as it’s the really engaged ones!) One mid-sized trust that we spoke to this week lost around 15% of their total members in June 2018 after emailing all members asking them to opt into communications. Of course, sleeping members were reminded that they were still paying, and cancelled their membership.

The General Data Protection Regulation is designed to protect the personal information of individuals and give them more control over their information. It is important to state that GDPR is not designed to hinder business.  Too many clubs are missing out on sending important member communications following advice from GDPR consultants and lawyers. It is typical of the fitness industry to ask for advice, and then follow that advice without thinking of the consequences, rather than challenging or setting out a strategy and then having the GDPR experts check it for issues. GDPR consultants are providing an important service, but their default policy or process will be watertight and restrictive to the business, and frankly, will help neither memberships sales nor retention.

Evidence Concludes: eGym Users Workout More and Stay Longer (Gym Owner Monthly)

A study conducted by an experienced independent retention specialist has highlighted the significant positive impact the eGym training solution has on member usage and member retention. 

Over a period of 3 months, Guy Griffiths, Founder of GGFit, worked in close collaboration with four operators to interrogate the attendance and usage data of more than 10,000 members. Sites selected to participate in the study were: Crook Log Leisure Centre managed by Parkwood Leisure; the Waterfront Leisure Complex, managed by Inverclyde Leisure; King’s School, an independent, dual use school facility and ESPH a private gym and physiotherapy facility.

Fitness industry future tech leaders at ActiveLab 2019 launch event

It was great to be at the launch of ActiveLab 2019 yesterday at Bird and Bird in London.

Having attended the first ActiveLab in 2017, then being involved judging and mentoring the 2018 contingent, it was an honour to be invited to attend the 2019 launch event, to meet the new cohort of start-ups and to network with ukactive and other industry luminaries.

Steve Ward introduced the evening’s line-up, followed by a warm welcome from Emma Green of Bird and Bird. Charles-Emmanuel Nelis from Decathlon spoke about making sport accessible through innovation, digitisation, and coding. Adrian Nash of LifeFitness (formerly Google) concluded the warm-up before a brief panel debate, then we got into the pitches.