Monday, 20 December 2010

SMART Goals (Part 6 (of 6)) Commitment, Responsibility and Motivation

Once your member/client/customer has set their SMART goal(s), it’s important to check their commitment and motivation to reach the goal, and to ensure that they take responsibility for achieving it.

This is a link to the Technogym Aspiration Finder, a tool which helps clubs understand more about what motivates their members. Feel free to try it for yourself

Discussing how they will feel when they have reached the goal is important to assess motivation levels. It may also be worth talking through what they will lose as a result of achieving their goal, and ensuring the balance is still positive.

Finding out what could delay or get in the way of the end goal is another good way of checking commitment. If the client knows how they will manage these set-backs, it helps them to focus on the goal and adds motivation.

Finally, it’s imperative that the client takes responsibility for the goal. Sure, you’re going to help them along the way, but responsibility lies with them. If they have the option to blame you or someone else for not reaching the goal, then they are not fully committed, and you should go back over the previous steps.

We hope this short series of blog posts helps you understand more about your members, and helps them to achieve their fitness goals. Please let us know if you have any comments, stories or useful tips below.

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