We looked at how many visits your new members made in their first month back in tip #2 (What is your club’s minimum FMV?) This identified any slow starters, but there will be members who start well then become demotivated. It’s well worth looking at second month visits too…
So dig out your joiners list from January again near the end of February, and check how many of your members have made a visit in the last week, or the last two weeks. Make a point of contacting the least active new members, see what you can do to help them; do they need more motivation, a pass for a friend, or do they just need to know how to swipe their membership card properly on entry?
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