Friday, 24 February 2017

Hands up if you're not here anymore #FWQQ #8

The final part of this Four Weeks to Quit Quitting series is very simple. It’s also pessimistic, but realistic.
By the end of February, some of your January joiners will have quit. They might have to keep paying for a while depending on your Ts&Cs, but they will have stopped coming and probably won’t be back.

It’s difficult to re-engage with these members, but you should try and find out what went wrong. If they won’t return your calls or respond to messages or complete your leavers questionnaire, the only other thing you can do is try to spot a trend. What was their goal, join date, induction instructor, and which class(es) did they attend? Are there any patterns that you can identify and correct in the future?

Click here to read the intro to #FWQQ : Four Weeks to Quit Quitting, or click here to see all the #FWQQ articles

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