Wednesday, 1 February 2017

The New Member Challenge : FWQQ #1

You have some form of new member challenge, right? A simple, getting started programme that check visits, classes
How many of your January joiners started your new member challenge? And how many completed it?

Call it what you like, FitStart, Zero-to-Hero, your new member challenge should appeal to all new joiners, so that they all enrol as they join. It can be a simple as you like, but there’s a bunch of ideas in out Zero-to-Hero article.

So for example, if you have 100 joiners, maybe 80 started the challenge, and 50 completed it. Give the 50 ‘winners’ a t-shirt, water bottle, or a pat on the back. You can also give the 30 non-finishers an extension of a week, or another chance to do the challenge. And then you should find out why the other 20 new joiners didn’t sign-up, and think about how you can improve the numbers next month.

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